Archived New Products
True Toniq Introduces Brain Toniq
 Brain Toniq, the winner of the Best Beverage at the 2009 Kosherfest, is the world's first organic kosher botanical-based non-caffeinated “think” drink specifically designed for people who need more mental focus and clarity. Formulated out of plant extracts and natural compounds, the ingredients in Brain Toniq have a long proven history for their effectiveness on increasing brain power and cognition. The product has no chemical preservatives, caffeine or sugar and is simply fuel for the cranium. With 5 to 36 times the amount of active ingredients of any functional beverage on the market, Brain Toniq provides simple access to the world's most powerful brain-enhancing botanicals. It is kosher certified by EarthKosher. For more information and to purchase visit: www.braintoniq.com.
Manischewitz Introduces All Natural Ready to Serve Broth
 Manischewitz has introduced an all-natural line of Ready To Serve Broth. Available in three flavors, Chicken, Reduced Sodium Chicken and Beef the broths are debuting in time for the fall and winter season. The new line of broths are made from a cherished family recipe that includes real kosher chicken and beef, natural spices and vegetables; then slow cooked in small batches to deliver that homemade taste. Available in both easy to open 14 ounce cans and easy to pour 32 ounce reusable cartons, these wholesome broths can be found in the kosher and soup section of supermarkets nationwide. The new broth is certified kosher by the Orthodox Union. For additional information visit: www.Manischewitz.com.
Jelly Belly Introduces New Superfruit Flavors!
 The candy makers known for innovative jelly bean flavors have made history once again with the introduction of the Superfruit Mix, the newest flavors of Jelly Belly® jelly beans. The assortment includes Acai Berry, Barbados Cherry, Cranberry, Blueberry and Pomegranate made with natural flavors, real juices and colors derived from natural sources. Using superfruits to flavor confections and beverages is a top flavor trend for this year, according to industry trackers. The new Jelly Belly flavors are all made with real juices. The Superfruit Mix supplies 25% of the Daily Value of Vitamin C. All five flavors are made with colors derived from natural sources such as purple carrot juice, black currants, grape skins and hibiscus. In addition the company developed a new jelly bean recipe for this collection of flavors using tapioca syrup and evaporated cane juice, a less processed form of refined white sugar. Jelly Belly beans are gluten-free, dairy-free, gelatin-free and certified OU Kosher. Additional information is available from www.JellyBelly.com or the company hotline (800) 522-3267.
Introducing Kosher Beef Jerky by Holy Cow! Kosher
 Holy Cow! Has made a statement with its new kosher beef jerky. Through the company’s revolutionary production process, they have mastered the art of Jerky making. The result is truly fantastic flavor with a lean, tender finish - never brittle and dry. Moreover at Holy Cow! Kosher, they never use artificial ingredients, any trans fats or MSG. The jerky is kosher certified under the Orthodox Union and Kehilla Kosher. The beef jerky is available in original and teriyaki flavors. For more information and to purchase visit: www.holycowkosher.com.
Luck Chen Noodles Introduces Pre-Cooked Asian Noodles
 Luck Chen Noodles is a microwavable pre-cooked Asian noodle dish that is offered in a variety of five delicious flavors: Spicy Kung Pao, Sweet & Sour, Soy Ginger, Spicy Szechwan and Sesame Teriyaki. The noodles are steam-cooked and packaged to be shelf-stable and do not require any refrigeration. Luck Chen noodles are not fried or dehydrated. They contain no MSG, artificial flavors or colors. They are lower in sodium by as much as eighty percent than the other microwavable noodles that are currently available in today’s market. This is the first time the kosher market has seen this type of product and it has received countless raves from people who have tried it. The secret to Luck Chen’s success isn’t just in the secret recipe they have for their sauces and spices, but also in how the noodles are made and processed. Luck Chen utilizes a patented method to manufacture its noodles and allowing the sauces and spices to complement each other with a marked synergy in taste when they’re combined. The sauces, spices, and noodles are designed for each other. Kosher certified under the Orthodox Union (OU) , Pareve and Bishul Yisroel. For more information please visit www.LuckChen.com T: 646 289 8683 or email: info@luckchen.com. The products are distributed by Quality Frozen Foods.
New Hazelnut Flavored Bamba from Osem
 Osem has introduced a hazelnut favored Bamba snack. Bamba is the best-selling snack and the strongest children’s brand name in Israel. Its secret lies in the combination of good nutrition and the unique flavor that children all over the world love. Bamba was first produced with a cheesy flavor in 1963, but in 1964 it was changed to the familiar peanut flavor. The products are kosher certified by BADATZ and the Orthodox Union (OU) as well the Holon Rabbinate. Osem USA distributes to most of the ethnic/kosher food distributors. For further information please call 1-800-200-OSEM (6736) or visit www.osemusa.com.
Haddar Introduces SoyButter the Peanut Butter Alternative
 New York…Haddar recently introduced SoyButter, the peanut butter alternative for those with peanut allergies. SoyButter is all natural with no fillers or artificial flavors and really does look, smell, and taste like real peanut butter. Soybutter is 100% nut free, gluten free, and rich in Omega 3 oils. Manufactured in a peanut and tree nut free facility, the SoyButter is certified kosher and pareve by the Orthodox Union (OU) and the Central Rabbinical Congress of USA & Canada. Owned by S.M.R., the newly revitalized Haddar brand has been introducing many new and innovative products. For more information please call 718-218-7439.
New Tarts from Walkers Shortbread
 Hauppauge, NY…Walkers Shortbread has revived a favorite Scottish treat from days gone by in the form of luscious Ecclefechan Tarts that are sure to delight a new generation on both sides of the Atlantic. Walkers new confection has as its namesake the quiet Borders village of Eccelfechan, best known as the birthplace of Victorian essayist and historian Thomas Carlye. Each of the small, round deep cups of buttery shortbread pastry is filled to the brim with a satisfying rich and moist mixture of juicy sultanas and currants combined with pieces of glacé cherry and chopped almonds for texture, to create a mouth-watering and delicious sensation. The cover of the rectangular 6.3 oz carton displays the four tempting tarts inside on a silver tray surrounded by fresh cherries and grapes against a background of Walkers signature red tartan plaid. They contain no artificial flavorings, colorings or additives. Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family continues to operate its original retail shop in Aberlour in the Highlands to stay in touch with its roots. Walkers offers the widest range of shortbread, traditional cookies, cakes, oatcakes, meringues and puddings to over 65 countries internationally. The company’s products are certified kosher OUD. For more information visit www.walkersshortbread.com.
Phillips Distilling Introduces Prairie Organic Vodka
Minneapolis…Phillips Distilling Company, a fifth-generation, family-owned maker of distilled spirits, introduced Prairie Organic Vodka, a smooth vodka distilled from organic #2 yellow corn. Prairie Organic Vodka is one of a handful of spirits certified kosher by the Orthodox Union and organic by the USDA (United States Department of Agriculture) – which requires that the entire process, from the field all the way to the bottle, be completely free of chemical pesticides, herbicides, genetically modified seeds and artificial fertilizers or enzymes. For additional information visit www.prairievodka.com.
EXCLUSIVE NEW PRODUCT SHOWCASE FEATURE
Gluten Free Choices Encouraging to Growing Number of Consumers
New York…by Eda Kram…Emil, a 45-year old with multiple health issues, says he no longer has a problem putting together a gluten-free diet that is “tasty and even gourmet.” The Boro Park native was particularly encouraged when a new store recently opened on 16th Avenue that is exclusively dedicated to gluten-free products. He also travels to neighboring Flatbush to purchase some of the many upscale gluten-free products, including some of his favorite pastries, at the new Pomegranate supermarket. The number of kosher certified gluten-free products continues to grow. At last year’s Kosherfest, one distributor counted more than 100 products that were gluten-free, a significant increase from the year before. Eden Foods recently introduced two new gluten free gift baskets, which features a small sample from the company’s more than 220 gluten free foods. It includes nine nutritious offerings, from rice and lentils to snacks and condiments, handsomely presented in a sturdy woven wooden slat basket. Eden’s Gluten Free Grain Basket includes five cream of the organic crop Eden whole grains. According to Emil, his physician is “absolutely ecstatic that kosher has moved to a whole new level of concern for healthier products.”
In Allentown PA, Kosher Naturals Bakery, led by food aficionado Abe Pinchuck, has released a new line of premium, gluten-free challah muffins to a variety of upscale health food outlets and kosher grocery stores in the metro New York-New Jersey region, Baltimore and Chicago. The muffins, which can be found in the frozen food section, feature four flavors: Original, Blueberry, Toasted Onion and Chocolate Chip. Mr. Pinchuck envisions Kosher Naturals Bakery as a unique food "start-up", which endeavors to meet the growing needs of health conscious consumers, who are looking for quality and quantity within the gluten-free health and wellness food sector. According to the National Institute of Health, over 3 million Americans suffer from different forms of Celiac Disease (inability to digest glutens found in wheat). Millions more are completely unaware that they suffer from Celiac and other digestive maladies. According to industry statistics, gluten-free food products represent the fastest growing sector within America's "health and wellness" marketplace. Kosher Naturals Bakery is also on a fast-track to create a variety of gluten-free pareve items as well as poultry (meat) products to both the kosher and mainstream food markets during the coming year. The challah muffins are pareve and are certified kosher by the Star-K of Baltimore.
Kashrus agencies say that the number of applications for gluten-free products has more than tripled in just the last three years, a welcome development for Emil and countless others who “no longer have to cheat,” as the Boro Park resident put it.
Launch Of New Organic Wheat Vodka
 Los Angeles…Blue Ice, an Idaho-based vodka producer known for its authentic potato vodka, has introduced wheat vodka which includes many benefits for many American consumers. Blue Ice Organic Vodka, launched in March, is kosher certified, USDA Certified Organic, and blends pure Idaho water and locally harvested winter wheat to create crisp, lightly spicy vodka. The wheat is harvested without pesticides or fertilizer, and Master Distiller Bill Scott uses a “proprietary certified organic fermentation process that uses no chemical additives of any kind,” according to the company’s information. For more information visit: www.blueicevodka.com
San Antonio Coffee Roasters is Now Kosher Certified
 San Antonio Coffee Roasters, also known as What's Brewing, a company that produces one hundred percent Specialty Gourmet Coffee has gone kosher. The oldest individual coffee roaster in San Antonio, they have a full line of coffees from various countries as well as blends that they have created for over 25 years. Their roasts include certified organic coffees as well as coffees that are certified by Fair Trade and The Rain Forest Alliance. They are one of a few companies that are Artisan Roasters. The Fair Trade organization recognizes this company as an Artisan Roaster which means that they roast their coffee in a small batch and that it is still handled by hand and not by a machine. The roasters listen to the crackle of the bean and stand over them with a careful eye until they have reached the desired temperature and the level of roast is accomplished. The coffees are kosher certified by the Star K agency. For additional information, please call 210-308-8882 or visit: www.sacoffeeroasters.com
Tnuva Cheese Spread Makes a Smooth Debut
 Tnuva USA has just unveiled a creamy smooth Tnuva Cheese Spread that is available in the deli and cheese sections at area grocery stores and supermarkets. The secret to Tnuva Cheese Spread's taste can be traced to the pastoral Galilee region in the Holy Land, where dairy cows produce some of the richest tasting milk in the world. For over a century, cheese spreads have become a popular staple at breakfast and dinner tables across America. Tnuva Cheese Spread can be smeared on toasts, bagels, breads and crackers. It makes for a great-tasting dip at dinner parties and can also be used as a base ingredient for creating luscious cheesecakes. Tnuva Cheese Spread is available in 3 delectable flavors-Plain, Olives and Garlic/Dill. Tnuva Cheese Spread features the renowned Orthodox Union (OU) and Vaad Mehadrin kosher symbols.
Savannah Bee Company Introduces Their Line of Honey
 A new line of kosher organic honey was recently introduced by the Savannah Bee Company. The honey comes in variety of shapes and sizes; the Honeycomb Square, Organic Acacia flute, and Honeycomb in a jar. The Honeycomb is rare and beautiful, each golden cell of the honeycomb brims with the concentrated nectar of thousands of flowers – just the way the bees made it. This 100% edible delicacy produces a unique culinary experience. The Organic Acacia is an extraordinary honey and is the only certified organic honey in the U.S. From Northern Italy, it has a clean, light vanilla taste and is delicate on the palate. The Honeycomb Jar is hand-cut, 100% edible honeycomb floating in a tower jar of their carefully harvested Tupelo honey. All the Savannah Bee Company’s honey varietals have KSA kosher certification. The varietals include Tupelo, Organic Acacia, Orange Blossom, Sourwood, Raspberry, and Winter White. They are available in an assortment of packaging including their signature 20 oz flute, elegant 12.6 oz tower, and 3 oz hexagon jar. For more information and to purchase, visit: www.savannahbee.com .
Japanese Mitoku 100% Soba Introduced
 Soba, Japanese buckwheat noodles, are the traditional Japanese fast food, developed centuries ago as the perfect instant meal. They're light and digestible in summer, heartily warming in winter, and deliciously satisfying at any time of day. Like many of Japan's traditional foods, behind its image of utter simplicity, soba has been a tradition for centuries steeped in the lore of regional areas. Sakurai Noodle Company is located in Nagano, the heart of the land once known as Shinano, and recognized widely as the "home of soba." Mitoku Organic 100% Soba is the only buckwheat pasta made without any wheat flour or other binding agents. Made entirely of whole organic buckwheat flour that is freshly milled for each batch, this traditional soba is wonderfully hearty and deeply satisfying. This is a gluten-free pasta, full of flavor and natural goodness. Serve in hot shoyu or miso-seasoned broth, in stews, or pasta salads. Unlike conventional sobas; Mitoku 100% soba noodles do not contain any wheat gluten and therefore should be cooked gently. Soba tastes best when served with a dipping broth on the side with kizami nori or wasabi, in hot broth topped with tempura or vegetables, or served fried in yakisoba. The Soba is certified kosher by the OK Kosher Certification. For more information visit: www.mitoku.com.
Atalanta’s Canadian Goat Cheeses Go Kosher
 Elizabeth, N.J…Celebrity International, Atalanta Corporation’s brand of Canadian goat products, has recently put the majority of its fresh goat logs under COR kosher supervision(trademark of the Kashruth Council of Canada). The milk is chalav stam (not the higher kosher standard of chalav yisrael preferred by many Orthodox Jews). The flavors that have become kosher are Honey, Cranberry and Cinnamon, Garlic and Fine Herbs, and Dill. The company also offers a kosher Rum Raisin Goat cheese. All logs are available in two sizes 4.5 ounces and 10.5 ounces and the Plain Goat comes in larger logs and bulk for foodservice. Although Celebrity International, located in Ontario, is a relative newcomer to the goat cheese business, it has nonetheless created an international sensation with its innovative line of flavors. Its Cranberry and Cinnamon Goat which is a creamy, spreadable chèvre log covered in sweet, tangy fruit—was one of the first to hit the market. Its success inspired other combinations. Because of the high quality of the milk, the cheeses are mild enough to blend with a variety of fruits and seasonings. The goats are fed from foodstuff produced on the farmstead, including high-protein roasted soybeans and corn. Naturally iodine-free sea salt seasons the cheeses, and they are all animal rennet-free, making them suitable for vegetarians. For additional information, call 908-351-8000 or visit: www.atalantacorp.com.
New Toffee Crunch Mixes from Manhattan Chocolates
 Manhattan Chocolates has introduced a new line of non dairy Toffee Crunch Mixes. This novel product comes in two “milky” choices and three varieties of dark chocolate. The “milky” alternatives are available in “Toffee Crunch” (a cashew butter crunch) and “Toffee Crunch Mix” (containing peanuts and pretzels).This comes as welcome news to the many consumers wishing to exclude or restrict their lactose intake. Especially when learning that the product is made in a totally lactose-free factory. Not that one could tell with its rich and creamy flavor derived from rice milk. This is an all natural product, without any additives or added preservatives. The product comes in three dark chocolate varieties and two milky ones found in stand-alone bags, boxes and tubs. Manhattan Chocolates makes chocolate a welcome, all natural dairy-free treat. For more info, please contact: Martin Davidson 718-534-0172 or email Mdavidson@kedem.com.
New Chicken Nuggets from Empire
Mifflintown, PA…Historically, chicken nuggets have been made with scraps of chicken and flavored filler, then fried. Empire Kosher is launching new nuggets that are made with real chicken breast meat and without fillers, binders, or ‘other stuff’. The result is a delicious, moist, flavorful nugget that is lower in calories and fat than other brands. Empire’s new chicken nuggets are 50% lower in fat and have 25% fewer calories per serving than most other nugget products. Empire’s Chicken Nuggets are available in 1lb bags at supermarkets and kosher grocers nationally. Empire Kosher Poultry, Inc. is the largest kosher poultry producer in the world. With facilities in central Pennsylvania, Empire produces kosher chickens and kosher turkeys for the North American market through a fully integrated process, including breeder farms, egg hatcheries, feed mill, grow out houses and processing facilities. Through this fully vertically integrated approach Empire continues to deliver the highest quality poultry products available anywhere. For more information visit www.empirekosher.com.
Flavrz Beverage Corporation Announces Organic Liquid Drink Mix
 Gloucester, Mass…A health conscious and eco-concerned market has received a boost with the launch of a beverage that can be mixed at home and that tastes terrific. Flavrz has introduced a concentrated liquid drink mix that you add water and flavor to taste. The drink can be made from a delicate fruity hint to a sweet kid-friendly beverage, all with no artificial ingredients and low glycemic index, thanks to agave. Flavrz main sweetener, agave nectar, is a healthy, all natural, low-glycemic sweetener derived from a cactus plant. Low-glycemic sweeteners do not spike blood sugar and are better for dieters, children, and everyone who is health conscious. Flavrz tastes fresher and juicier than other drink mixes because it contains real fruit juice, organic fruit extracts and flavorings made from real fruits. Available in both 16 ounce bottles and a one ounce pouch size, Flavrz is made from organic and natural fruit juice, fruit extracts, and natural flavorings sweetened, mainly with agave nectar/low in sugar. Flavrz is manufactured by Food For Thought, one of the country’s leading organic co-packers under the highest production standards. It is certified organic by OCIA and certified kosher by the Orthodox Union. The three current flavors are: Lemon-lime, Cherry-Berry, and Tropical. For more information visit: www.flavrzdrinkmix.com or contact: Lisa Rosenstein at 917-407-4754,: lisa@flavrzdrinkmix.com.
 Five New Powder Mixes from Nicci Beverage Company
The Nicci Beverage Company introduced five new powder mixes in delectable flavors: Brazilian Hazelnut, French Vanilla Mocha, Swiss Chocolate, Cappuccino and Chai spiced tea. This new line of premium flavored hot chocolates are available in a gourmet range. The Brazilian Hazelnut is a unique blend of natural hazelnuts, a combination that makes for a delicious taste. The French Vanilla Mocha is a perfect blend that reflects true French style living. The Swiss Chocolate has a rich and creamy texture, taste and flavor. The Chai spiced tea is a delicious spicy and refreshing tea latte made with oriental spices, honey, caramel, ginger and cinnamon. All that has to be done is to heat one cup of milk in a microwave or use a frothing machine and add four teaspoons of any Nicci flavored powder of choice. They also have a new sugar lite-low carb, low calorie iced coffee. Their entire product range is low fat and is certified kosher and Cholov Yisrael. For information visit www.niccibeverageco.com or email :info@niccibeverageco.com.
Mimi’s Gourmet Introduces a New Line of Organic Gourmet Chile Entrees
 Mimi's Gourmet introduces a new line of gourmet organic frozen entrees. Their new Chili entrees are USDA certified, kosher certified under the Orthodox Union (OU) and made with all premium organic ingredients without any artificial additives, preservatives or synthetic pesticides. All of their organic products are chef-prepared and made in small batches to preserve the quality, freshness, and integrity of the ingredients to create the delicious authentic tastes their customers expect. Specially prepared organic Chipotle peppers are what give the very unique taste in Mimi’s newest organic chili. Available in three mouthwatering flavors: Black Bean & Corn, White Bean & Jalapeno and Three Bean with Rice. They are 100% Organic, contain 0 grams trans fat and are gluten-free and dairy-free. They are at your local supermarket and specialty food store. For more information and to purchase email: info@mimisgourmet.com or visit www.mimisgourmet.com.
New Organic Frozen Baby Food from Bella Baby
 A new line of kosher organic baby foods is now available from Bella Baby Foods. Born from the idea of small batch meals, Bella Baby Foods has a unique way of freezing their baby food in convenient 1.5 ounce packets. It allows mothers to choose exactly how much food and what food combinations are right for your baby. The foods have no added sugar, no added salt, wheat and gluten free and no artificial flavors. Bella Baby’s unique packaging protects against freezer odor, freezer burn, and the freshness transfers directly from the freezer to the baby’s clean dish. Says the company: “For teething babies, Bella Baby Packets are fantastic. Just open a corner of the frozen package and let babies enjoy quality, organic nutrition while soothing their throbbing gums.” The products are kosher certified under Kof-K. For more information and to order email info@bellababyfoods.com or visit www.bellababyfoods.com.
New Katz Gluten Free Challah Rolls
 Katz's Gluten Free has reinvented the concept of Gluten Free Challah. Its new gluten-free challah is of course ideal for Shabbos but also for sandwiches throughout the week. Its soft spongy texture stays together well and has an amazing rich slightly sweet taste that goes great with anything (especially burgers!) If you are doing the traditional Thanksgiving dinner, Katz's Gluten Free Challah Dinner Rolls (muffin-sized) would make a great choice. Challah rolls from Katz Gluten Free, based in upstate Monroe, was named a new product winner at this year’s Kosherfest in the best baked goods, breads, grains and cereals category. Owner Fradel Katz began developing gluten-free recipes for herself and her children and only later transformed her efforts into a full-fledged business. The company also sells a variety of breads, rugelach, muffins and other baked goods, all kosher certified under the Orthodox Union (OU). For more information visit www.katzglutenfree.com.
New Eden Organic Red Quinoa
 Eden Foods has added a high altitude family farm Organic Red Quinoa to its current variety of eleven whole grains. Eden Organic Red Quinoa Chenopodium quinoa is the rare heirloom pasankalla variety. It is organically grown on Bolivia’s Andean Plateau at over 12,000 feet. The Uyuni Salt Flats region has an arid climate and rich soil yielding larger quinoa grains. This delicately flavored red quinoa is sweeter than the white quinoa. Thousands of years ago, the Inca called quinoa the ‘Mother Grain’. It was a staple food and cultural centerpiece providing lysine and threonine amino acids that are scarce in other cereals. Quinoa has the most complete amino acid profile of grains and is known as the ‘rice of the new millennium’. Quinoa is completely gluten-free. Red quinoa is packaged at Eden’s headquarters in Clinton, Michigan. AIB All Eden whole grains are kosher pareve certified under the OK Kosher Certification. Quinoa can be freshly ground into flour using a blender, making it an easy and versatile addition to baked goods. Visit www.edenfoods.com for further information and recipes.
New Chocolate Flaky Croissant from Reisman’s
 Reisman’s introduced its new chocolate flaky croissant. The croissants are light & buttery but not greasy. They have a moist, soft and chewy interior. The chocolate filled croissant offers a feathery flakiness and a thoroughly chocolate tasting moistness inside. Reisman’s Bakery began as a family-owned and operated business over 50 years ago and is still a household icon for kosher food consumers across the nation. From their tantalizing rugelach and pastries to their world famous hamantashen, Reisman’s Bakery offers a full line of specialty baked goods to satisfy the most discriminating palate. This product is under the certifications of OU and Parve. Reisman’s products are available at major supermarkets and local groceries across the nation. For further information please contact: Reismans Bros. Bakery, T (718) 331-1975, Fax: (718) 256-0833, email: info@ReismansBakery.com or visit www.reismansbakery.com.
Kosher Care Packages partners with the Exceptional Brownie
 Kosher Care Packages has recently partnered with the Exceptional Brownie, (a winner of best new product at Kosherfest 2007) in a baking venture. Exceptional Brownie makes all natural honey cakes, hamentashen, cookies and brownies, certified by the Orthodox Union and is pareve and pas yisroel. They bake with healthy natural ingredients, no trans fats, additives or preservatives. Koshercarepackages.com offers well-edited selections of foodstuffs, from the enormous “Cramming for Finals” package which, for $72, includes everything from Israeli coffee to a make-your-own-pizza kit, to more specialized fare such as the “Don’t Panic, It’s Organic!” package ($54), which includes snack solutions for the health-conscious eater. The goods are stored in a warehouse in Queens and shipped without Styrofoam “peanuts” in environmentally friendly packaging. For more information and to purchase contact Karen Chazan, Kosher Care Packages, 718.776.0807, Fax 718.464.2679 or email
karen@KosherCarePackages.com or visit: www.koshercarepackages.com.
 New Licorice Line from Hershey
Hershey has added another licorice line under the brand name Young & Smylie. Young & Smylie, the creators of quality confectionary products since 1845, introduced the newest member of their family of culinary creations, super soft licorice. The soft eating licorice candies contain natural licorice root extract and come in Traditional Black Licorice, Strawberry and Peach Mango flavors. Additionally, the candy comes in bite sized pieces for on-the-go snacking convenience. Available in 8 oz. packages stylish enough for the boardroom, yet designed to go anywhere, each bite of this soft-eating premium licorice is a delicious luxury you’ll want to relive again and again. Made with real licorice root extract, Young & Smylie premium licorice is the everyday indulgence you can feel good about! Certified under the Orthodox Union (OU) Available in the premium candy section of select Target stores, K-Mart, and other fine retailers nation-wide! For more information visit: www.hersheys.com.
 Shibolim’s new line of whole-grain products
Shibolim has launched a new line of all natural whole-grain products that appeal to a broad spectrum of consumers, from the health conscious mother who wants only the best for her family to the older adult who is watching his cholesterol. Gourmet CrispBreads comes in three varieties: rye, organic spelt and whole wheat and the Gourmet CrispCrackers come in whole wheat and whole spelt. New on the market are the whole wheat and whole spelt CrispSnax in three delicious flavors: sesame salt, onion, and garlic. Shibolim’s spelt products are ideal for those who are allergic to wheat, people watching their weight, diabetics, and savvy health-conscious consumers. The products are kosher certified by the Orthodox Union (OU). For more information, visit: www.shibolim.com.
 New line of Aleph Bet novelties
Prizes Plus has created and introduced a new line of Aleph Bet novelties. Designed for kids, they can be used at parties, for school and are an excellent gift for friends. The beauty of the product is that it can be designed and personalized. All that needs to be done is to choose a design, send in a picture and they will create your gift for you. The products include Aleph Bet crayons, balloons, cups, notepads and much more. For further information and to purchase visit: www.prizesplusonline.com.
 New all natural vegan kosher bakery in Southern California
Sunflour Bakery is a new commercial bakery located in Southern California. They carry a wide variety of all natural and organic breads, pastries, danishes, pies, and a line of frozen cookie dough, scone dough, dinner rolls and danishes that are ready to bake. They also offer 10 different varieties of sweet loaves, coffee cakes, and 15 different kinds of breads, in which they use filtered water. Sunflour specializes in hand decorating too. Sunflour bakery bakes fresh, delicious products daily, using only the finest natural ingredients available. They even mill their own flour. They offer wholesale and retail home-made cookies, pastries and breads to local markets all over Los Angeles and Orange Counties. Additionally, they offer more than 300 cookie cutters to choose from. They are certified by KSA, Parve and Pas Israel. You can find their products at Ralphs, Henry's and Whole Foods and for more info please check their website www.sunflourbakery.net.
 Boulevards unveils online shopping for its organic and kosher hot chocolate mixes
Bradenton, FL - Boulevards, a new small business venture from the Meyers Brothers, announced online shopping for their flagship dark hot chocolate drink mix. This new product is unique, not only for its dark chocolate consistency, but also because it is organic and kosher. Dairy-free and sugar-free versions will be available soon. Boulevards proprietary chocolate mix is made only with high quality ingredients, creating a full, round flavor that gives a pleasurable, rich, aromatic experience. High product quality and delicious flavor makes Boulevards a great choice for families any time of year. Customers may use the online shop to order cans individually or take advantage of savings on 6 and 12-packs. The products are certified under the OU and are Dairy. Visit Boulevard's online for more information.
 Dale and Thomas Popcorn introduces Popsters®
Englewood, NJ…Dale and Thomas Popcorn and its team of popcorn chefs have unveiled Popsters. The Popster, which has a patent pending, is reminiscent of movie theatre classics such as the malted ball or chocolate covered raisin. It is a fresh, crunchy piece of Dale and Thomas caramel corn, dipped in chocolate and other premium coatings. This new item in the Dale and Thomas family of products was conceived through collaboration with Jeff Rubin, one of the most famous visionaries in confection retailing, and creator of candy megastores FAO Schwartz, Dylan’s Candy Bar and most recently IT’SUGAR. The Dale and Thomas popcorn chef collaborated with Mr. Rubin, who has been on the forefront of confection culture for the past 20 years, to create a gourmet product that marries the best of premium chocolate and premium popcorn. Both embarked on a search for the ultimate bite-sized “poppable” popcorn creation. Together, they sampled, tested, layered, dipped, and enrobed until they had the perfect combination of popcorn and confection… the Popster.
The Dale and Thomas Popster line launched this summer these three inaugural flavors: dark and milk chocolate and rich and creamy peanut butter, all accented by a crispy and crunchy caramel corn center. More unique and exciting flavors will be available in the coming months. Dale and Thomas Popsters will be the signature product in the Dale and Thomas Popcorn Popfection Collection and the next phase in the growth of America’s favorite gourmet popcorn brand. The Popster is available through many retailers throughout the country. This product is Kosher certified OUD. For more information and to purchase visit: www.daleandthomaspopcorn.com.
 New Chocolography by Chocolate Publishing
Now you can eat your words, literally, thanks to Chocolate Publishing Company. The company markets its product so that everything it sells is edible. You can eat your picture, your business card, your company logo, or anything else printable from a digital or regular picture that your chocolate appetite desires. Chocolography is a new, unique cutting edge technology utilized by Chocolate Publishing, which prints images or messages directly on the surface of both pareve (Star-K) and dairy (Star-D) chocolate. Rich gourmet Belgian truffles, lollipops, coins, CDs, and mega bars, are just some of Chocolate Publishing’s printable edible media. You can order one, ten, or thousands of these personalized chocolate gifts for any event or occasion, fitting your requirements and budget.
 Organic Chef USA introduces TeAloe
Organic Chef USA has introduced a new beverage called TeAloe, a ready-to-drink Aloe Vera beverage with powerful antioxidants and rich in vitamins and minerals. TeAloe is USDA certified organic, diabetic-friendly and does not contain refined sugars. It has only 60 calories and is kosher certified under the OU. OrganicChef, USA produces 100% natural and completely organic food products that are nutritious and use only the finest natural ingredients. Every product is free of artificial colors, artificial flavors and preservatives are grown without artificial pesticides or chemicals. For more information visit www.organicchefusa.com or to contact their distributor at 718-218-7439.
 While regular beef may be in short supply, now there’s Kosher Kobe
Dallas…While spot shortages for beef persist in many parts of the nation, a glatt kosher purveyor is making Kosher "Kobe" available for the very first time. A.D. Rosenblatt Glatt Kosher Meats has partnered with Strube Ranch to produce the first ever Glatt Kosher Wagyu ("Kobe") beef for the Kosher consumer. The product is certified Glatt Kosher by the Orthodox Union and the Chicago Rabbinical Council and is accepted by rabbinical organizations from coast to coast.
Wagyu, a Japanese breed of cattle, is extremely tasty and tender with a concentration of flavor that arguably exceeds other breeds. Beef producers know that that the ability of the Wagyu to marble is genetic. Strube Ranch cattle are raised without hormones or antibiotics. There are no animal by-products in their cattle feed, ever. The cattle are raised in an all-natural environment – wide open pastures, lush green grass, fresh water and free-choice minerals. Strube cattle are fed for 350-400 days in an all-natural, sheltered and low-stress environment. "It is another sign of the expanding options for the selective and sensitive Glatt Kosher consumer," said Yaakov Rosenblatt of A.D. Rosenblatt Meats."We are pleased to be part of this initiative." The product is available at fine stores and restaurants in New York City and will soon be available cost to coast. For more information, please contact call 347-244-1357 or 469-682-3282 (e-mail jacob@premiumkosherbeef.com).
 New Totally Good Snacks from Gefen Foods
Gefen Foods has launched a Totally Good line with an array of diverse flavored snacks. The line includes Multi-Grain Tortillas with a coating of Herbs and Garlic. This crunchy chip is baked and not fried and is loaded with whole grain flour filled with dietary fiber devoid of any cholesterol, trans or saturated fats. With a mere 100 calorie count per bag, these munches are reinforced with vitamins A and C. The multi-grain snack is available in a toasted onion and garlic flavor and is easily identifiable in its bright orange packaging. A multi-grain tortilla with a sweet cinnamon taste is also part of the Totally Good line. Totally Good Rice Crisps come in a range of flavors (baked and not fried) including BBQ, Jalapeno, Toasted Onion and Garlic and Ketchup. Finally, for those who like or need Soy Corn, comes the same flavorful snack in BBQ, Toasted Onion and Garlic choices. The products are kosher certified under the Orthodox Union (OU). For more information, please contact Kenover Marketing at 718-369- 4600.
Manischewitz Tam Tam Crackers Are Back!
 Secaucus, NJ… It may not be your classical new product but the return of the Tam Tam Cracker deserves a mention. Manischewitz, a leader in quality kosher specialty foods, announced recently that the popular great tasting cracker that has been a mainstay in households across America for over 65 years has returned to supermarkets nationwide. Tastier than ever, Tam Tams are available in seven delicious flavors including Original, Garlic, Everything, Whole Grain Garden Herb, Whole Grain Lightly Salted, Onion and No-Salt. Whether you eat them right from the box or with your favorite spread, you can once again enjoy the great taste of these delicious snack crackers all year long. "The upgrading of our plant and ovens in our Newark, New Jersey facility in 2007 required us to shut down for a short period of time to install a new state-of-the-art matzo and cracker oven," said David Rossi, VP, Marketing, R.A.B. Food Group . "We are grateful for our consumers’ support during this time and are proud to say that the Tam Tams you know and love are back and better than ever." If consumers cannot find Tam Tams in their local stores, they should ask their grocer about the timing of when they will be back in stock. For more information, visit the company's website, www.rabfoodgroup.com.
Upscale Foods Inc. introduces Old City Premium Falafel Mix Upscale Foods Inc. introduces Old City Premium Falafel Mix
The new Old City Premium Falafel Mix comes in four fabulous flavors including: Authentic Original, Traditional Sesame, Sun-Dried Tomato, and Chipotle Pepper flavors.
Old City’s new premium frozen falafel mixes are sure to be a hit with consumers. “So far the response has been fantastic,” stated Yaakov Bellinsky, VP Operations/Sales. “There has been a lot of interest and excitement coming not only from distributors and retailers, but consumers as well.”
“We recently introduced the ‘Authentic Original’ variety to a few test markets, and now plan to follow it up with the other three delicious flavors that will be ready for distribution later this summer.”
“There is currently nothing in the market like it. The frozen mixes bring the most authentic and freshest recipes right into the home of the consumer. The consumer has many options to choose from—not only by flavor profile, but also according to their preferred method of preparation. The mix can be formed into balls or patties, and may be fried or baked. The mixes are made using only the freshest all-natural and kosher certified ingredients. The product is gluten-free, all-natural, and certified kosher. Also available in food-service pack for institutional use.
These great new products will debut at Kosherfest 2008 (the industry’s premiere kosher specialty food trade show), at the Meadowlands Exposition center Nov. 11-12 this year. For more information please contact: Upscale Foods Inc., 4630 Quebec Ave N, Minneapolis, MN 55428, Tel: 763-533-0521.
 Walkers Introduces Miniature Rounds and Lemon Hearts for 2009
Aberlour-on-Spey, Scotland…The Walkers Shortbread bakery in the Highlands of Scotland has recently introduced two new varieties to its popular line of miniatures. While the miniature shortbreads are small, they have been baked to Walkers highest standards and with deliciously balanced flavor that is big enough to capture the taste buds of the most discerning cookie connoisseurs. The new Miniature Shortbread Rounds are replicas of Walkers world famous traditional Rounds in bite-sized perfection. They have the same melt-in-the-mouth full flavor and texture as the full sized cookie. The Miniature Shortbread Lemon Hearts unite the traditional Walkers family recipe with the zesty zip of lemon in a romantically shaped treat that is simultaneously sweet and refreshing at any time of day. The products contain the finest ingredients available and have no artificial flavorings, colorings or additives and are certified kosher OUd. Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family continues to operate its original retail shop in Aberlour in the Highlands to stay in touch with its roots. The bakery offers the widest range of shortbread, traditional cookies, cakes, oatcakes, meringues and puddings to over 65 countries internationally.For more information, visit www.walkersshortbread.com.
Four New Eden Organic Rice & Beans
 By Eda Kram…Clinton, Michigan…Eden Foods has added four new Eden Organic Rice & Beans meals: Spanish, Mexican, Curried, and Moroccan. Eden Organic Rice & Beans meals are made on USA small farm organically grown beans and with Lundberg organic short grain brown rice, with 100% organic vegetables, herbs, and spices. They are prepared at Eden’s certified organic and kosher cannery in Eaton, Indiana. Beans are soaked overnight, blanched, combined with the brown rice and seasonings and thoroughly cooked with purified water and a bit of Eden Sea Salt. Eden Organic Rice & Beans are low fat, saturated fat free, cholesterol free, and a good source of magnesium. They offer important fiber and have much less salt than other brands. They are kosher and pareve under the OK Kosher Certification. For more information and to purchase visit: www.edenfoods.com.
Mendelsohn’s New Line of Frozen Pasta Dishes
 By Eda Kram…Mendelsohn’s, a well known frozen pizza brand, introduced a new line of frozen pasta dishes, including Eggplant Parmesan, Baked Ziti, Vegetable Lasagna, Eggplant Spinach Roll, Lasagna Spinach Roll and plain Lasagna. Mendelsohn’s started out as a small pizza shop in Brooklyn with no seating and a menu consisting of only Pizza, Falafel and French Fries. Rabbi Mayer Mendelsohn, a Chasidic Jew, was one of the first to establish a kosher pizza store in Boro Park. Three generations of the Mendelsohn family continued to expand the store as well as a popular line of frozen pizza, which along with the new items are available at most local kosher grocery stores and supermarkets. For further information call 718-972-6480 or visit www.mendelsohns.com.
Abarbanel Introduces Two New Sparkling Wines from Argentina
 By Eda Kram...Lynbrook, NY...Abarbanel Wine Company introduced two new sparkling wines to its collection. Layla Vineyards, located in the Maipu Valley of the Mendoza Appellation of Argentina, brings us Layla Sparkling, a combination of 50 percent Chardonnay and 50 percent Pinot Noir. The fruit is extra ripe and harvested at the perfect time to ensure optimal sweetness and pristine taste. Mevushal and under O-K supervision, Byblos Winery delivers an equally appealing Dry Brut Sparkling. Grown in Tupungato, at the base of the Andes Mountains, Byblos' first ever Dry Brut Sparkling is 70 percent Chardonnay and 30 percent Pinot Noir. The wine is produced at Argentina's first 100-percent kosher winery and is Mevushal and O-K certified. Byblos Dry Brut Sparkling is an ideal wine for summertime celebrations or the simple everyday glass. Both wines add an elegant touch of class to any summer meal. Or more information, please visit www.4kosherwine.com/.
Gefen Foods Introduces Gal Gal Crackers
 By Eda Kram...Gefen Foods recently introduced a new line of delicious crackers, ideal for accompanying a meal or as a stand-alone snack. Gal Gal crackers come in an assortment of four diverse and delicious flavors – Plain, Multi-Grain, Onion and Everything. The crackers can be ideal for salads, dips, herring and smoked salmon. Originating from Israel, in Hebrew "Gal Gal" means wheel. The new product is available at leading supermarkets and grocers. Gal Gal is kosher and pareve certified under the OU. For more information or distribution call Kenover Marketing, 9 Twenty Ninth Street, Brooklyn, NY 11232 Tel: 718.369.4600.
 J&J Snack Foods introduces ICEEBits Beary Fun Frozen Treat
By Eda Kram...Pennsauken, NJ...J&J Snack Foods introduced ICEEBits, a new product line that includes four kid-friendly flavors: Cotton Candy, Cherry Burst, Blue Raspberry and Cherry Cola. ICEEBits is gluten-free, fat-free and Kosher Certified OU-D. J&J Snack Foods Corp. manufactures an expanding variety of nutritional snack foods to the food service and retail supermarket industries. Its principal products include frozen soft pretzels under SUPERPRETZEL, Pretzel Fillers and other brand names, ICEE and SLUSH PUPPIE frozen beverages, LUIGI'S Real Italian Ice; frozen juice bars under the Minute Maid brand and much more. For further information and to purchase call 888-JJ-SNACK, ext 750 or visit www.jjsnackfoodservice.com.
 Ultra-Premium Chocolate for New Roca Buttercrunch Thins
By Eda Kram... Brown & Haley has launched new Roca Buttercrunch Thins, made with ultra-premium chocolates. Four varieties of Roca Buttercrunch Thins are being offered using two signature chocolates. The two Toffee Thins, Milk Toffee and Dark Toffee are made by drenching a thin baton of classic Almond Roca Buttercrunch Toffee with the signature chocolates. The two Truffle Thins are made by molding the chocolates with distinctive truffle centers that are blended with bits of Almond Roca buttercrunch. The Caramel Truffle matches French-style caramel with the signature milk chocolate, and the Dark Truffle pairs a mouth-melting dark center with the intense 60% dark chocolate shell. This product is certified kosher dairy under Igud Hakashrus of Los Angeles, Kehilla Kosher whose Rabbinic Administrator is Rabbi Avrohom Teichman and the product is Dairy. Brown & Haley is a Tacoma, Washington Food Company that has been making Almond Roca buttercrunch toffee since 1923. The chocolate-almond buttercrunch toffee and famous pink tin are favorites throughout the United States and enjoyed in over 34 countries around the world. For more information, please visit Brown & Haley.
 New Dark Chocolate Espresso Diamonds from Bartons
By Eda Kram...Bartons introduced Dark Chocolate Espresso Diamonds. The company promotion includes the following tease: 'Refresh your senses with the pleasures of delicious Bartons rich, dark chocolate with a crunchy espresso center. Don't just save this perfect dark chocolate and espresso combination for after dinner, enjoy it throughout the day!' Bartons gourmet dark chocolate bars make excellent chocolate fondues. An ideal melting chocolate, it goes well with fruits. It is certified kosher dairy by the Orthodox Union (OUD). For more information and to purchase visit: www.bartonscandy.com.
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