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New Products





This Week's New Product Showcase

Organic Chef USA introduces TeAloe
Organic Chef USA has introduced a new beverage called TeAloe, a ready-to-drink Aloe Vera beverage with powerful antioxidants and rich in vitamins and minerals. TeAloe is USDA certified organic, diabetic-friendly and does not contain refined sugars. It has only 60 calories and is kosher certified under the OU. OrganicChef, USA produces 100% natural and completely organic food products that are nutritious and use only the finest natural ingredients. Every product is free of artificial colors, artificial flavors and preservatives are grown without artificial pesticides or chemicals. For more information visit www.organicchefusa.com or to contact their distributor at 718-218-7439.


Archived New Products

While regular beef may be in short supply, now there’s Kosher Kobe
Dallas…While spot shortages for beef persist in many parts of the nation, a glatt kosher purveyor is making Kosher "Kobe" available for the very first time. A.D. Rosenblatt Glatt Kosher Meats has partnered with Strube Ranch to produce the first ever Glatt Kosher Wagyu ("Kobe") beef for the Kosher consumer. The product is certified Glatt Kosher by the Orthodox Union and the Chicago Rabbinical Council and is accepted by rabbinical organizations from coast to coast.

Wagyu, a Japanese breed of cattle, is extremely tasty and tender with a concentration of flavor that arguably exceeds other breeds. Beef producers know that that the ability of the Wagyu to marble is genetic. Strube Ranch cattle are raised without hormones or antibiotics. There are no animal by-products in their cattle feed, ever. The cattle are raised in an all-natural environment – wide open pastures, lush green grass, fresh water and free-choice minerals. Strube cattle are fed for 350-400 days in an all-natural, sheltered and low-stress environment. "It is another sign of the expanding options for the selective and sensitive Glatt Kosher consumer," said Yaakov Rosenblatt of A.D. Rosenblatt Meats."We are pleased to be part of this initiative." The product is available at fine stores and restaurants in New York City and will soon be available cost to coast. For more information, please contact  call 347-244-1357 or 469-682-3282 (e-mail jacob@premiumkosherbeef.com).

Gefen FoodsNew Totally Good Snacks from Gefen Foods
Gefen Foods has launched a Totally Good line with an array of diverse flavored snacks. The line includes Multi-Grain Tortillas with a coating of Herbs and Garlic. This crunchy chip is baked and not fried and is loaded with whole grain flour filled with dietary fiber devoid of any cholesterol, trans or saturated fats. With a mere 100 calorie count per bag, these munches are reinforced with vitamins A and C. The multi-grain snack is available in a toasted onion and garlic flavor and is easily identifiable in its bright orange packaging. A multi-grain tortilla with a sweet cinnamon taste is also part of the Totally Good line. Totally Good Rice Crisps come in a range of flavors (baked and not fried) including BBQ, Jalapeno, Toasted Onion and Garlic and Ketchup. Finally, for those who like or need Soy Corn, comes the same flavorful snack in BBQ, Toasted Onion and Garlic choices. The products are kosher certified under the Orthodox Union (OU). For more information, please contact  Kenover Marketing at 718-369- 4600.

Manischewitz Tam Tam Crackers Are Back!
Secaucus, NJ… It may not be your classical new product but the return of the Tam Tam Cracker deserves a mention. Manischewitz, a leader in quality kosher specialty foods, announced recently that the popular great tasting cracker that has been a mainstay in households across America for over 65 years has returned to supermarkets nationwide. Tastier than ever, Tam Tams are available in seven delicious flavors including Original, Garlic, Everything, Whole Grain Garden Herb, Whole Grain Lightly Salted, Onion and No-Salt. Whether you eat them right from the box or with your favorite spread, you can once again enjoy the great taste of these delicious snack crackers all year long.  "The upgrading of our plant and ovens in our Newark, New Jersey facility in 2007 required us to shut down for a short period of time to install a new state-of-the-art matzo and cracker oven," said David Rossi, VP, Marketing, R.A.B. Food Group . "We are grateful for our consumers’ support during this time and are proud to say that the Tam Tams you know and love are back and better than ever." If consumers cannot find Tam Tams in their local stores, they should ask their grocer about the timing of when they will be back in stock. For more information, visit the company's website, www.rabfoodgroup.com.

Upscale Foods Inc. introduces Old City Premium Falafel Mix Upscale Foods Inc.introduces Old City Premium Falafel Mix
The new Old City Premium Falafel Mix comes in four fabulous flavors including: Authentic Original, Traditional Sesame, Sun-Dried Tomato, and Chipotle Pepper flavors.

Old City’s new premium frozen falafel mixes are sure to be a hit with consumers. “So far the response has been fantastic,” stated Yaakov Bellinsky, VP Operations/Sales. “There has been a lot of interest and excitement coming not only from distributors and retailers, but consumers as well.”

“We recently introduced the ‘Authentic Original’ variety to a few test markets, and now plan to follow it up with the other three delicious flavors that will be ready for distribution later this summer.”

“There is currently nothing in the market like it. The frozen mixes bring the most authentic and freshest recipes right into the home of the consumer. The consumer has many options to choose from—not only by flavor profile, but also according to their preferred method of preparation. The mix can be formed into balls or patties, and may be fried or baked. The mixes are made using only the freshest all-natural and kosher certified ingredients. The product is gluten-free, all-natural, and certified kosher. Also available in food-service pack for institutional use.

These great new products will debut at Kosherfest 2008 (the industry’s premiere kosher specialty food trade show), at the Meadowlands Exposition center Nov. 11-12 this year. For more information please contact: Upscale Foods Inc., 4630 Quebec Ave N, Minneapolis, MN 55428, Tel: 763-533-0521.

Walkers Introduces Miniature Rounds and Lemon Hearts for 2009
Aberlour-on-Spey, Scotland…The Walkers Shortbread bakery in the Highlands of Scotland has recently introduced two new varieties to its popular line of miniatures. While the miniature shortbreads are small, they have been baked to Walkers highest standards and with deliciously balanced flavor that is big enough to capture the taste buds of the most discerning cookie connoisseurs. The new Miniature Shortbread Rounds are replicas of Walkers world famous traditional Rounds in bite-sized perfection. They have the same melt-in-the-mouth full flavor and texture as the full sized cookie. The Miniature Shortbread Lemon Hearts unite the traditional Walkers family recipe with the zesty zip of lemon in a romantically shaped treat that is simultaneously sweet and refreshing at any time of day. The products contain the finest ingredients available and have no artificial flavorings, colorings or additives and are certified kosher OUd. Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family continues to operate its original retail shop in Aberlour in the Highlands to stay in touch with its roots. The bakery offers the widest range of shortbread, traditional cookies, cakes, oatcakes, meringues and puddings to over 65 countries internationally.For more information, visit www.walkersshortbread.com.


Four New Eden Organic Rice & Beans
By Eda Kram…Clinton, Michigan…Eden Foods has added four new Eden Organic Rice & Beans meals: Spanish, Mexican, Curried, and Moroccan.  Eden Organic Rice & Beans meals are made on USA small farm organically grown beans and with Lundberg  organic short grain brown rice, with 100% organic vegetables, herbs, and spices. They are prepared at Eden’s certified organic and kosher cannery in Eaton, Indiana. Beans are soaked overnight, blanched, combined with the brown rice and seasonings and thoroughly cooked with purified water and a bit of Eden Sea Salt. Eden Organic Rice & Beans are low fat, saturated fat free, cholesterol free, and a good source of magnesium. They offer important fiber and have much less salt than other brands. They are kosher and pareve under the OK Kosher Certification. For more information and to purchase visit: www.edenfoods.com.


Mendelsohn’s New Line of Frozen Pasta Dishes
By Eda Kram…Mendelsohn’s, a well known frozen pizza brand, introduced a new line of frozen pasta dishes, including Eggplant Parmesan, Baked Ziti, Vegetable Lasagna, Eggplant Spinach Roll, Lasagna Spinach Roll and plain Lasagna. Mendelsohn’s started out as a small pizza shop in Brooklyn with no seating and a menu consisting of only Pizza, Falafel and French Fries. Rabbi Mayer Mendelsohn, a Chasidic Jew, was one of the first to establish a kosher pizza store in Boro Park. Three generations of the Mendelsohn family continued to expand the store as well as a popular line of frozen pizza, which along with the new items are available at most local kosher grocery stores and supermarkets. For further information call 718-972-6480 or visit www.mendelsohns.com.

Abarbanel Introduces Two New Sparkling Wines from Argentina
By Eda Kram...Lynbrook, NY...Abarbanel Wine Company introduced two new sparkling wines to its collection. Layla Vineyards, located in the Maipu Valley of the Mendoza Appellation of Argentina, brings us Layla Sparkling, a combination of 50 percent Chardonnay and 50 percent Pinot Noir. The fruit is extra ripe and harvested at the perfect time to ensure optimal sweetness and pristine taste. Mevushal and under O-K supervision, Byblos Winery delivers an equally appealing Dry Brut Sparkling. Grown in Tupungato, at the base of the Andes Mountains, Byblos' first ever Dry Brut Sparkling is 70 percent Chardonnay and 30 percent Pinot Noir. The wine is produced at Argentina's first 100-percent kosher winery and is Mevushal and O-K certified. Byblos Dry Brut Sparkling is an ideal wine for summertime celebrations or the simple everyday glass. Both wines add an elegant touch of class to any summer meal. Or more information, please visit www.4kosherwine.com/.


Gefen Foods Introduces Gal Gal Crackers

By Eda Kram...Gefen Foods recently introduced a new line of delicious crackers, ideal for accompanying a meal or as a stand-alone snack. Gal Gal crackers come in an assortment of four diverse and delicious flavors – Plain, Multi-Grain, Onion and Everything. The crackers can be ideal for salads, dips, herring and smoked salmon. Originating from Israel, in Hebrew "Gal Gal" means wheel. The new product is available at leading supermarkets and grocers. Gal Gal is kosher and pareve certified under the OU. For more information or distribution call Kenover Marketing, 9 Twenty Ninth Street, Brooklyn, NY 11232 Tel: 718.369.4600.

J&J Snack Foods introduces ICEEBits Beary Fun Frozen Treat
By Eda Kram...Pennsauken, NJ...J&J Snack Foods introduced ICEEBits, a new product line that includes four kid-friendly flavors: Cotton Candy, Cherry Burst, Blue Raspberry and Cherry Cola. ICEEBits is gluten-free, fat-free and Kosher Certified OU-D. J&J Snack Foods Corp. manufactures an expanding variety of nutritional snack foods to the food service and retail supermarket industries. Its principal products include frozen soft pretzels under SUPERPRETZEL, Pretzel Fillers and other brand names, ICEE and SLUSH PUPPIE frozen beverages, LUIGI'S Real Italian Ice; frozen juice bars under the Minute Maid brand and much more. For further information and to purchase call 888-JJ-SNACK, ext 750 or visit www.jjsnackfoodservice.com.


Ultra-Premium Chocolate for New Roca Buttercrunch Thins

By Eda Kram... Brown & Haley has launched new Roca Buttercrunch Thins, made with ultra-premium chocolates. Four varieties of Roca Buttercrunch Thins are being offered using two signature chocolates. The two Toffee Thins, Milk Toffee and Dark Toffee are made by drenching a thin baton of classic Almond Roca Buttercrunch Toffee with the signature chocolates. The two Truffle Thins are made by molding the chocolates with distinctive truffle centers that are blended with bits of Almond Roca buttercrunch. The Caramel Truffle matches French-style caramel with the signature milk chocolate, and the Dark Truffle pairs a mouth-melting dark center with the intense 60% dark chocolate shell. This product is certified kosher dairy under Igud Hakashrus of Los Angeles, Kehilla Kosher whose Rabbinic Administrator is Rabbi Avrohom Teichman and the product is Dairy. Brown & Haley is a Tacoma, Washington Food Company that has been making Almond Roca buttercrunch toffee since 1923. The chocolate-almond buttercrunch toffee and famous pink tin are favorites throughout the United States and enjoyed in over 34 countries around the world. For more information, please visit Brown & Haley.


New Dark Chocolate Espresso Diamonds from Bartons
By Eda Kram...Bartons introduced Dark Chocolate Espresso Diamonds. The company promotion includes the following tease: 'Refresh your senses with the pleasures of delicious Bartons rich, dark chocolate with a crunchy espresso center. Don't just save this perfect dark chocolate and espresso combination for after dinner, enjoy it throughout the day!' Bartons gourmet dark chocolate bars make excellent chocolate fondues. An ideal melting chocolate, it goes well with fruits. It is certified kosher dairy by the Orthodox Union (OUD). For more information and to purchase visit: www.bartonscandy.com.







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